ISSC
Brand strategy and identity for India's scrap-recycling machinery specialist: a yellow-and-blue system taken from the machines themselves.
- ISSC, Industrial Supplies & Solutions Company
- 2026
- Brand strategy, identity, company profile, magazine ad, social media
The brief
ISSC builds the machines that turn scrap into feedstock for steel plants, recyclers and scrap yards.
Forty years of engineering behind it, and a market shifting to green steel. The brand had to move ISSC from equipment vendor to green-steel enabler: technically deep, sustainability-focused, and led by its founders' voices.
The identity
Safety yellow and industrial blue, straight off the shop floor, with a condensed headline face that stamps like a machine plate. Philosophy, audience, values, positioning and a communication plan built on founder visibility, technical education and green-steel proof.
Brand in use
Stationery, tape, shipping containers and gift bags: the stripes and the yellow travel from letterhead to logistics.
Machines, made legible
Yellow pages, blue bands and cut-corner photo frames: the machines, the process and the people they serve.
Magazine ad
A two-page spread: the integrated recycling yard as a line drawing on one side, the full machine range on the other.
Social media
LinkedIn carousels that make the machines and the green-steel case easy to follow, one idea per slide, in the same yellow-and-blue system.
See ISSC on LinkedIn
What we did
- Brand strategy
- Philosophy, audience, values, positioning and the communication plan, in a 19-page deck.
- Identity
- Logo lockups on blue and yellow, colour, type and brand touchpoints.
- Company profile
- A 12-page profile covering the machines, process and the industries ISSC serves.
- A two-page magazine ad for the June 2026 issue.
- Social media
- LinkedIn content in the brand system.