Baba Au Rhum
A hospitality project in Morjim, Goa: five rooms and a café where every material, colour and object was chosen to carry the same feeling across the entire space.
- Baba Au Rhum, Morjim, Goa
- 2025
- Brand strategy, identity development, spatial programming
The brief
Baba Au Rhum is a hospitality project in Morjim, Goa, with five rooms and a café.
Every material, colour and object had to carry the same feeling across the whole place, from the logo on the cup to the pendant by the bed.
The research
We studied the bohemian design lineage across three eras and continents to arrive at a vocabulary that felt native to Goa rather than borrowed from a mood board. The palette of terracotta, rust orange, soft sage, creamcheese and forest green came from that process, not from preference.
The identity
Logo, typeface, colour palette, social media templates and signage specifications, built as one system so the café and the rooms read as the same place.
The rooms
A complete spatial identity covering five rooms, from king bed to balcony chair to bedside pendant. A space that holds together because everything in it was chosen with the same intention.
What we did
- Brand strategy
- Research into the bohemian design lineage, and a palette and vocabulary native to Goa.
- Identity
- Logo, typeface, colour palette, social media templates and signage specifications.
- Spatial programming
- Floor plan, furniture direction, material selection and plant screening.
- Interior design proposal
- Five rooms and a café, delivered as one connected body of work.