All work

2025 to now

IREPworkspaces

A managed-workspace brand built from zero for IREP's new venture in India: the identity and brand kit, the website, the sales and investor decks, and a steady voice on LinkedIn.

Client
IREPworkspaces, Gurugram
Year
2025 to now
Services
Identity and guidelines, brand kit, website, decks, social media
With
Mohit Tirath, Brand and Marcom
Social
LinkedIn
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The brief

IREPworkspaces is the managed-office venture of IREP (International Real Estate Partners), launched with India Accelerator across Delhi NCR.

It needed a brand that could stand next to a global parent and still feel local, and a set of documents to sell space to companies and the venture to investors. We built the whole system from zero: where global excellence meets local presence.

The identity

Brand guidelines, 15 pages

International Blue for trust, one sharp Vermilion for emphasis, and heavy capitals that read like a skyline. The rules keep every touchpoint consistent: logo use, colour, type, tone and the do's and don'ts.

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Brand kit

From the reception desk to the parking lot: stationery, cards, coasters and merchandise, all in one navy-and-red voice.

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The sales document

Company profile, 20 pages

Who IREPworkspaces is, where it operates and what a company gets, told as a clean left-to-right read: big claim, short proof, one picture.

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One template, every building

Location sheets

Seven centres, one layout: headline, red-ruled facts, hero photo. A new building drops in without a redesign.

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Same system, a harder audience

Investor pitch deck, 26 pages

The profile's grammar, pushed toward numbers: market size, a map of the NCR office market, and the case for managed space.

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Website

irepworkspaces.com

The brand, live: the decks' grammar turned into a website, on desktop and mobile.

Check live website
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Social media

LinkedIn

30+ posts and carousels: market explainers, location launches and service breakdowns. A recurring template (logo top left, tagline top right, one idea per slide) lets the page publish every week without the feed ever looking off-brand.

See IREPworkspaces on LinkedIn
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What we did

Identity
Logo, colour, typography and a 15-page guideline.
Sales and investor documents
The 20-page company profile, the 26-page pitch deck, and a location sheet for every centre.
Brand kit and website
Stationery, cards and merchandise, and irepworkspaces.com.
Social media
30+ LinkedIn posts and carousels, from market explainers to location launches.
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